JWC Paceman Launch Detroit





Art Direction

The cult MINI car has inspired with creativity and timeless individuality in iconic design and urban life since 1959. For the launch of the sporty MINI Paceman JCW conceived by Meiré and Meiré, Studio von Monkiewitsch created a film incorporated in an installation and show that took the fair visitor on a dynamic drive through a fictional American metropolis. Citations from racing and the MINI brand enrich the backdrop of the film and find their counterparts in the design of the exhibition booth. Architecture and film seamlessly interwoven in a sensory installation, forming a perfect environment to present pure driving pleasure.
Music: Nicolai von Sallwitz