IAA 2015





Creative Direction

The prestigious German automobile and motorcycle manufacturer BMW stands for elegant sportiveness and is the only worldwide company that focuses all its branding on the premium segment. In collaboration with Meiré and Meiré Studio von Monkiewitsch designed their extensive 2015 IAA exhibition that presented the new BMW 7 series amongst other innovations. Stretching over 18.000 square meters, on several floors, we created brand spaces for the various lines, such as the X and M series and motorcycle range. High-gloss surfaces and spiraling tunnel effects pervade the different space compartments, setting up an impressive sensual stage for the comprehensive presentation of BMW’s fast-forward design.

Photos: André Müller

BMW 7er IAA 2015 Show Draft