Concept, Art Direction, Design

Armedangels is a future-oriented fashion brand from Cologne that is leading the German ethica fashion market. Since 2007 it is committed to timeless design as an alternative to fast fashion, offering a GOTS-certified, high quality sustainable materials and ethical production instead of unethical cheap mass produced goods. Studio von Monkiewitsch developed a variety of print products for Armed Angels. For the 2017 Spring/Summer, we produced a lookbook with campaign pictures shot by Edgar Berg that delivers a portrait of the company and its philosophy. Addressing bright, free-thinking individuals the look book presents itself as the prologue of a notebook – featuring a hard linen cover and many blank pages for personal notes.